Share Your Sweet Invention With Swizzels…Celebrating 90 years!

Share Your Sweet Invention With Swizzels…Celebrating 90 years!

Hands up who loves sweets? (raises hand!) and who has always dreamed of being Willy Wonka? Well you may not get a sweet factory, but Swizzels are celebrating 90 years and have kicked off a great competition, where you can invent your own sweet!

I was sent my own Sweet Invention Kit, dreams really do come true. With my apron on, my notebook ready, all I needed was some inspiration.

Thankfully they sent me a few sweets too, maybe to remind me of what is already out there and not to pinch theirs 🙂 Ok, time to be serious now, you can head over to the Swizzels website where they have an inspiration gallery to get those creative juices flowing.

Of course once the girls saw my sweet invention kit they wanted to help. Alice was full of ideas, but I had to explain that it wasn’t a list of the sweets she loves. We had to some up with a new one, this proved a little bit harder.

Even putting my fancy apron on, the creativity wasn’t coming!

Then Alice had a lightbulb moment. I was poised with my pen, waiting to hear it. Are you ready for this?

A pineapple sweet, covered in sugar and in the shape of a pineapple. WOW! You’re impressed aren’t you? I can tell this is going to be the next big thing in the sweet shop! To be fair she is only 5 years old, so I think it’s pretty amazing.

Can You Do Better?

If you are feeling creative you can become a sweet inventor and share your sweet invention with Swizzels. They want you to create a brand new sweet for them to make in their factory and they will choose four creations to be shortlisted and put to a public vote.

Things to think about – What will it taste like? How should you eat it? (suck it, lick it)  What shape will it be? Is it a lolly, a bar or a chew bar?

Ooh, what would you name it? This is always the tricky part!

The winner will win a VIP tour of Swizzels factory in Derbyshire to see their sweet invention brought to life!

You must be 16 years old and above to enter and you can find all the information here.

Good Luck!

Disclosure: This is a collaborative post with Swizzels.


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  1. 13/06/2018 / 09:02

    What a fab opportunity. I used to love Dib Dab’s when I was a kid and my husband is still a sucker for Parma Violets!

  2. 13/06/2018 / 12:22

    Oh, I love the sound of this! We bought a load of Swizzels for the girls’ birthday party, they love them. Double dips and love hearts are my faves!

  3. 13/06/2018 / 21:47

    Haha this made me laugh! I think she is definitely on to a winner there! Loving your apron too, looks fab!

  4. 14/06/2018 / 09:54

    I love that pineapple sweet idea, I would try that! My youngest loves drumsticks.

  5. 14/06/2018 / 19:06

    At this is fab!! I love Parma Violets. The apron is great!

  6. 18/06/2018 / 07:31

    Ooh I love the sound of this. Swizzles are my favourite sweet brand. Best get my thinking cap on x